Hawaii Post Card - Then and Now
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A Hawaii Post Card is always sent out to my family and friends whenever I make the trip. I have a bit of a passion for the 'take me away' feeling I always get when I receive post cards from friends and I like to pass on that feeling.
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This is my favorite Hawaii Post Card.
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John P. Charlton of Philadelphia patented the postcard in 1861, selling the rights to H. L. Lipman, whose postcards, complete with a decorated border, were labeled "Lipman's postal card."
Nine years later European countries were also producing postcards. |
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The first postcard in the United States was created in 1893 to advertise the World's Columbian Exposition in Chicago. Shortly thereafter the United States government, via the United States Postal Service, allowed printers to publish a 1-cent postcard (the "Penny Postcard"). A correspondent's writing was allowed only on the front side of these cards. |
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1901 brought cards with the word "Post Card" printed on the reverse (the side without the picture). Written messages were still restricted to the front side, with the entire back dedicated to the address. This "undivided back" is what gives this postcard era its name. |
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Postcards, in the form of government postal cards and privately printed souvenir cards, became very popular as a result of the Columbian Exposition, held in Chicago in 1893, after postcards featuring buildings were distributed at the fair. In 1908, more than 677 million postcards were mailed. |
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The "white border" era, named for obvious reasons, lasted from about 1916 to 1930. The "linen card" era lasted from about 1931 to the early 1950s, when cards were primarily printed on papers with a textured surface similar to linen cloth. The last and current postcard era, which began about 1939, is the "chrome" era, however these types of cards didn't begin to dominate until about 1950. The images on these cards are generally based on colored photographs, and are readily identified by the glossy appearance given by the paper's coating.
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The "divided back" card, with space for a message on the address side, came into use in the United States in 1907. The back is divided into two sections, the left section being used for the message and the right for the address. Thus began the Golden Age of American postcards, which lasted until about 1915, when World War I blocked the import of the fine German-printed cards. |
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